Following our last post on Business Blogging, we decided to out this post together detailing the importance and purpose of content marketing. The purpose of content marketing is to earn your audience’s attention and trust by informing, educating, and inspiring them to take action.

Your content will guide them toward the actions you want them to take. Additionally, the content you publish differentiates you from your competitors and, if you’ve studied your audience enough, will persuade them to buy your products or use your services seamlessly.

Why Content is So Important

Content on your site is meant to inform, engage, and persuade your audience to take a specific action. In the past, you may have been tempted to eliminate much of the content to make your site more visual and less text based but doing so can be a big mistake. Instead, you want more content on your website so that you can communicate with your audience instead of less.

Let’s look at several reasons why content is so relevant.

Informs and Educates Your Audience

This is clear for most people and easy to understand. You publish “how-to” content, “why” content, and other information that teaches your audience something that they may not have known. This is the most effortless content to create for your website so that you can teach them about their problems and, ultimately, the solutions that you provide.

Brings Traffic Due to SEO

Search engine optimization (SEO) is really just a fancy jargon-filled way to describe the fact that the content you publish attracts your viewers because it uses search terms within the content that your audience will use to find you via many search engines like Google.

Creates Earned Inbound Links

When you do a good job organizing the content you want your audience to see on your website, other people will find it and link back to it. When you share that content with your social media followers, that also provides a link back to your content. But when you earn inbound links from other sites, especially authoritative sites, your ranking will go up, and so will your traffic because of it.

Encourages Engagement

The content you create also encourages engagement. The more sharable the content is, the more it’s likely to be shared. When content is shared, it creates interaction with others as well as another inbound link to your site. For this reason, you want to not only make the content look attractive, but you want to ask them to share it.

Makes Money

Obviously, one thing that content does it make money for you. It makes money by bringing in traffic, educating, and persuading your viewers to become customers or at least join your list where you can market to them even more. Directing content to your ideal customer is one of the best ways to earn a new customer.

Increases Your Authority Quotient

Content is also a way to prove and show your knowledge about a topic. When you can show that you are educated on a topic and can lead your audience to success and a solution to their problem, it will solidify your expert status to your audience. If you’re interested in thought leadership, this is very important.

Content is The Basis of Your Digital Marketing Strategy

The truth is the content that you publish should be the basis of your digital marketing strategy. Because if you really think about it, all the digital marketing tactics like SEO, offering lead magnets, email marketing, social media marketing, PPC marketing, video marketing, and so forth are all content based. That means that almost everything you do to market your business is content based.

Putting content into its proper category as a marketing tool that is essential to your survival and success will lend itself to ensuring that you put the content you create and purchase into use as soon as possible in as many ways as possible so that you receive the maximum return on your investment.

Need a free and detailed content planner and template, drop a comment!